Behind The Chic

Together, We Chic


Model Leticia Herrera (center) with her daughter Alessandra, Sisters Ivonne and Lizbeth and Teacup Poodle Lulu

The challenges and limitations of the past year have only reinforced the importance of families and the sense of community in our lives. To celebrate these special bonds, we created a family affair for our newest campaign: Together We Chic. We photographed one of our favorite models—business owner and philanthropist Leticia Herrera Grendene—with her beautiful sisters Ivonne and Lizbeth and daughter, Alessandra, wearing our latest collection.

Leticia has been professionally modeling for years, but for her sisters Yvonne and Lizbeth and daughter Alessandra this was an entirely new experience. The location? Leticia’s picture-perfect home in Miami. Enter photographer Liz VonHoene, teacup poodle Lulu, and the rest is family history.

Leticia with her daughter Alessandra. Leticia wears: Chico’s Eyelet Sleeve Dress. Alessandra wears: Chico’s Gauze Maxi Dress.
Leticia wears Chico’s Ikat Maxi Dress.

When asked to describe the day Leticia said, “The excitement leading up to the shoot brought back so many memories of my first model booking, the same feelings of excitement and gratefulness. On the day of the wardrobe fitting my sisters fought over the same Chico’s clothes, just like we all did during our childhood. While we were on set both my daughter and my sisters were nervous out of their minds, they kept asking how they were doing. But once we saw the final outcome, we were all over the moon to see how the shoot came together and the memories from that day will be cherished by our family forever.”

In addition to being a successful model, Leticia and her husband Miky are also the owners of one of Miami’s most beloved and welcoming restaurants, Casa Tua. The couple has said that they wanted the restaurant to be an extension of their home, and that feeling is carried throughout the space which has since expanded into additional locations in Aspen and Paris. For more information on the Casa Tua lifestyle please visit casatualife.com. To shop Chico’s newest Summer collection please visit chicos.com.

You May Also Like