This year, Chico’s featured families—husbands and wives, mothers and daughters—in their holiday campaign. Here’s what went on behind the scenes.
Chic runs in the family – meet model Leticia, her sisters and her daughter Alessandra.
Meet the stylish Mother-daughter duo featured in our spring campaign whose shared love of Rosé wine inspired them to start their own winery together.
Meet MaryAnn, our model and artist, who knows a thing or two about happiness.
Learn how our in-house Print Designer, Rosalind, put her own twist on an iconic Chico’s print!
Get to know award-winning creative director, Hilary Kelley, and the role she played to create the new Black Label by Chico’s collection.
Fold. Twist. Stitch. Repeat. Learn more about the ancient Japanese Shibori technique that our textile team used throughout our Summer collection.
Meet three of the special people who live or work on Sanibel, and learn why the Florida island—and Chico’s birthplace—means so much to them.
We know you love jackets as much as we do, and our latest collection has details that won’t disappoint.