If you’ve browsed our website, you may have heard a little bit about our story, and how we started as one tiny boutique on Sanibel Island. But what you might not realize is that Marvin and Helene Gralnick founded Chico’s 35 years ago this year! In honor of this very special occasion, we invited eleven of our favorite fashion bloggers & style influencers to travel to our headquarters in Fort Myers, Florida and celebrate where it all began; at home on Sanibel. We believe that women should embrace their individual style no matter their age, and each of these ladies exemplify being “bold” in their own ways. Read on for a special peek of the festivities.
We gathered at the Pink Shell Resort on Fort Myers Beach for an evening of welcome cocktails and mingling to kick-off things off. Island sounds filled the air while the steel pan drum musician played tropical music in the background.
There was no “ice-breaker” needed for these ladies! Many of them were already following each other on social media and were ecstatic to meet in person.
A breathtaking sunset painted the perfect backdrop for a photoshoot on the beach.
By the end of the evening, everyone was good friends!
We gathered at the resort and set off to the Chico’s headquarters for an exclusive tour, where the ladies learned (almost) everything about our process. From design to production and every little step in between.