Style

A 35th Birthday To Remember


If you’ve browsed our website, you may have heard a little bit about our story, and how we started as one tiny boutique on Sanibel Island. But what you might not realize is that Marvin and Helene Gralnick founded Chico’s 35 years ago this year! In honor of this very special occasion, we invited eleven of our favorite fashion bloggers & style influencers to travel to our headquarters in Fort Myers, Florida and celebrate where it all began; at home on Sanibel. We believe that women should embrace their individual style no matter their age, and each of these ladies exemplify being “bold” in their own ways. Read on for a special peek of the festivities.

Pictured left to right:

Jamie Lewinger, Tanya Foster, Sheree Frede, Romy Schorr, Shauna Robertson, Tonya Parker, Alison Gary, Nikki Frenney, Barbi Brooks, Lisa Hale, Cathy O’Brien

Evening, August 14th

We gathered at the Pink Shell Resort on Fort Myers Beach for an evening of welcome cocktails and mingling to kick-off things off. Island sounds filled the air while the steel pan drum musician played tropical music in the background.

There was no “ice-breaker” needed for these ladies! Many of them were already following each other on social media and were ecstatic to meet in person.

A breathtaking sunset painted the perfect backdrop for a photoshoot on the beach.

By the end of the evening, everyone was good friends!

Goodnight!

 

Morning, August 15th  

We gathered at the resort and set off to the Chico’s headquarters for an exclusive tour, where the ladies learned (almost) everything about our process. From design to production and every little step in between.

Credit: Sebrie Images

Psssst… Did you know that we hand-design 400 prints per season? 

We ended the tour with brunch and insightful conversation with our Brand President, Diane Ellis & Senior Vice President of Marketing, Shelagh Stoneham.

After brunch, we traveled to the original Chico’s boutique on Sanibel Island for some shopping!

The store team at the original Sanibel boutique.

Dina Fischer, the Sanibel Boutique Store Manager, has been with Chico’s since 1989. Her passion for providing the most amazing personal service shines through in everything she does.

Evening, August 15th
After some much needed downtime, (shopping wore us out!) we gathered at the Pink Shell Resort for a lovely dinner, followed by a dolphin (yes – dolphin!) sunset cruise.

Our stylish influencers gathered in the ballroom after dinner.

Tonya Parker captures dolphins jumping in front of the boat.

Morning, August 16th

The whole group gathered on the beach for one last time to enjoy some relaxing beach yoga before saying goodbye.

Custom made 35th Anniversary yoga mats, fruit water & cool towels welcomed everyone to the beach.

It was the perfect way to end an amazing couple of days.

We were so sad when it was over, but we were so grateful to have the opportunity to share what Chico’s is all about with each of these fabulous bold women and now with you! Stay tuned for more on our 35th anniversary… including a very special collection debuting on September 4th!

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29 Responses

  1. Mary Lou Cropp

    My favorite place to shop, live in Litchfield Park, Az. I am on there list here. Been shopping for years, even when we are out of town wherever we go. Love Love Love.
    Mary Lou Cropp.

  2. Carolyn Caponiti

    A favorite. Lived in Fort Myers/Cape Coral for over 20 years and shopped Chico’s a lot. Was happy to see a Chico’s in Rockville, MD.

  3. Carolyn Caponiti

    A favorite. Lived in Fort Myers/Cape Coral for over 20 years and shopped Chico’s a lot. Was happy to see a Chico’s in Rockville, MD. September 4th is my birthday.

  4. Chessie Ricks

    I absolutely love seeing strong vibrant powerful beautiful women of all ages enjoying life! When I wear Chico’s clothes that is exactly how I feel. Chico’s is the Whipped Cream and the Cherry on top! Stay Marvelous Ladies!!!

  5. Mary Davis

    I am a Chico’s Sales Associate and the favorite part of my day is to see you come out of the fitting room with a whole different look of confidence, and the fit that is just amazing. The smiles bring such joy and make everyday I work special . Just love ❤️ our customers. Many have become our friends. Happy 35th Anniversary

  6. Jeanne

    Recently lost some pounds and now know that your 1.5 slacks, capris, etc. and 2 tops fit perfectly. What a joy to be able to wear such fun, pretty clothes. Thanks Chico’s and keep up the good work. Looking forward to the next 35 years.

  7. Debbie L

    Happy 35th Anniversary! I have enjoyed many many years shopping at Chico’s in Florida and in several other States. Putting on the great pieces that I purchase makes me feel happy and special when I walk out the door. Cheers to many more successful years and beautiful designs.

  8. Jeanette Robertson

    Magali ( I m sure I spelled her name wrong
    Because of her I get started with Chicos, and at that time Chicos had a much better selections. The colors are brighter, not so much brown beige and the styles were better jackets for sure lady looking big stuff for real heavy people. I’ve lost a lot of interest in Chicos this past couple of years, I still go and check it out see if maybe he picked up the styles, but Not expecting much… and your prices Over the top, for stuff that’s made in China.

  9. Judy Poole

    Happy 35th Anniversary
    Love style of clothes, many choices, and fit. Love many dresses are at the knee or mid-length for older women. Travel knit is a “must “ for curvy women as well. As I hate paying for shipping love that perk as a reward member.

  10. Dorita deLemos Down

    CHICO’S HAS BEEN MY FAVORITE BOUTIQUE SALON FOR GOOD-LOOKING I BELIEVE SINCE YOU STARTED. YOU JUST CELEBRATED 35 YEARS, WELL I HAVE BEEN SHOPPING SINCE THEN. iN MARYLAND, FLORIDA, NORTH AND SOUTH CAROLINA, LOUISIANA AND NOW TEXAS. IT IS ALWAYS A PLEASURE TO ENTER YOUR SHOW ROOM, THE ASSOCIATES ARE SO FRIENDLY, THE CLOTHING SO SPLENDERIFIC, AND FITS SO BEAUTIFULLY. MOSTLY I CHECK THE SALES RACK, BECAUSE YOUR PRICES ARE GETTING A BIT TOO HIGH FOR MY POCKETBOOK. BUT IA MA VERY FORTUNATE, BECAUSE ALWAYS I FIND SOMETHING THAT LOOKS SMASHING ON MY 4’10” FRAME, IT IS VERY HARD TO FIT SOMEONE SO TINY, NOW WEARING EXCLUSIVELY SIZES 0 ND 1 IN TOPS AND 1.5 IN PANTS…NO SKIRTS FOR ME. MY CLOSET ALWAYS HAS ROOM FOR ONE MORE TEE

    THANKS SO MUCH FOR BEING AROUND, WISH YOU WERE GOING OVERSEAS TO SHARE YOUR LINE WITH FRIENDS WHEN I GO OFTEN. BUT SURELY THAT IS IN YOUR FUTURE.

    1. Janice Moseley

      Speaking of Texas, I have been buying at Chico’s all over Texas for at least last 25 years. First at Baybrook Mall in Friendswood, Texas to buy a few things for work. Then my sister and other friends are constantly going to the Chico’s Outlet Shop in Fairfield, just a few miles north of Houston. The sales associates are absolutely the best at Fairfield Outlet, give everyone so much attention and it is like having your own personal stylist. Love this store so much that now after 25 years everything I have in my closet has a Chico’s tag.

  11. Sue Tubbs

    My closet is Chico’s I wish you had reviewed styles and colors as they have changed yet remain in the past 35 years. I have most of my original Chico’s purchases and still wear them.

  12. Shirley Dentler

    I have been shopping at Chico’s for as long as they’ve had a Houston store. My husband was the one who introduced me to Chico’s. Even being on the opposite side of Houston, and then each time I found another one I would be so happy and now I have them all around me, in Spring, The Woodlands, Texas. I shop on line, then I
    shop in the boutiques everywhere. Chico’s think of their customers and make it easy to shop online and if it isn’t right you return to one of the stores. Over the years I have been treated very well with exception of a few times by new people who probably didn’t understand what to do. It is a laid back store and love the accessories as well.
    Thank you Chico’s and congratulations for a job well done building your business.

  13. Antoinette Gangi

    I have been shopping at Chico’s throughout my Real Estate career of 29 years… I read the book Dress for Success and believe me Chico’s has really proved that for me. I am the Top producer in my Real Estate company for all my years of practice. I attribute it to my passion and dedication to my business but most of all to my strong confidence that I have because I do dress for success! I am so thankful to Chico’s to keep me so motivated in my business and I just love to dress up so stylish and feel so comfortable by the way I look. I dress completely Chico’s everyday and I am so thankful for the way the clothes fit and the stylish fashions that your company comes out with for every season. This week alone I purchased my entire fall wardrobe and visited three Chico’s to complete that plus I ordered merchandise on line. I love love love Chico’s and I thank you very much for being a big part of my successful career!!

  14. Norma J Engelhardt

    I have been shopping at Chico’s for many years. Love your clothes. Always get very nice compliments whenever I wear them. Thank you.

  15. Barbara Miller

    I was introduced to Chico’s clothing in 2002 when Chico’s did a fashion show for my women’s club and I was one of the models. At that time I purchased a jeans jacket, and if I recall, a pair of capris, both of which I wore in the show. Since then , I have been a Chico’s customer, buying most of my wardrobe from the two stores in my area. I still wear the original jacket I purchased because like almost all of the jackets I have bought, and I have many, they never go out of style. When I’m traveling, and if I have time, I visit the Chico’s store that is in the area because fashions tend to be somewhat different in different areas of the country. So, thank you Chico’s for providing me with stores that employ very friendly people and with clothes that I always feel good wearing.

  16. Christine Morgan

    Chico’s staff designs, markets, and supports fun fashions that bring a little joy to women every time a comfortable and beautiful outfit is worn. You make “happy clothes” and your team deserves some perks to celebrate 35 years of progressive success. Please keep your focus on your customer base to keep bringing happiness to women across the country.

    I bought my first Chico’s outfits in California after my Mother passed away. I was in terrible need of a some happy clothes since I had travelled with only one carryon for a stay that turned into two months. I shopped at one of the huge LA area malls and all the clothes were so drab. I was about to give up when I saw a Chico’s in a shopping plaza after dinner. I walked out with mix and match pants, crops, tops and a jacket. I knew Chico’s was a Florida chain but I thought I was too plus for your size 3. In the past 4 years since then, almost all of my wardrobe is comprised of happy clothes from Chico’s. Thank you! Congratulations on 35 great years.

  17. Michelle Adorno

    Chico’s is the best store ever!!! For young “seniors”. I have been shopping there since you opened in Puertlo Rico. The Client Associates HAVE to be the best ones you have. The service, the attention, they go out of their way to please everyone. We have become friends. Keep it up keeping us beautiful.

  18. V Roberts

    Chicos is my favorite place to shop. I am so bad my kids say I am boring because I never change my wish for birthday, mothers day, Christmas or any special day. I have been shopping since the first store came to Chicago Woodfield Mall. As they open a new store in Oak Brook closer to me I changed my store then jumped for joy when the store came to Orland Park. I could sneak out real easy and peek at the collections. It is so fun to shop as my daughter says, “You like those island look” I would tell her I like fun colors and fun clothes. You find personality in Chicos and always be unique in your own style.

  19. Helen

    I’ve been a Chico’s customer almost from the beginning. Friends who lived in Ft. Myers introduced me to the store when Helene was there most days. Initially, i did best with tops and accessories, but as the sizing changed I could build a stylish, coordinated look with ease. 95% of my look is Chico pieces. I’ve learned to build my look with the clothes and accessories and feel confident.

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