Style

FALL COLOR STORY: TRENDING HUES


Chico’s celebrates the rich, warm colors of Fall 202

What colors are trending this fall? Get excited. Fall 2021 offers a rich, delicious palette inspired by the glory of nature—from the boldness of a flower blooming in the desert, to the warmth of the sun setting in the prairie sky.  

Chico’s is all about celebrating timeless fashion, and creating a closet with beautiful color options is key. Without a doubt, this season’s color story is one we’re writing into our own look books.  

These warm brights and sophisticated neutrals offer the perfect pop of color to instantly elevate your wardrobe. And, they offer an eye-catching accent to all of the things that make fall fun: bonfires, evenings out with friends, tailgates—even apple picking and pumpkin carving with the little ones.  

Of course, you’ll always find classics like black, white and other neutrals at Chico’s…but we’ll bet you’ll be as smitten by this season’s colors as we are.  

Here are the fall 2021 colors we’re falling for this autumn.  

WE’RE BLUSHING

Cactus Blossom is big at Chico’s in fall 2021

Yes, we do play favorites at Chico’s, and cactus blossom is one of our favorite colors this fall. It’s charming and so unexpectedly warm (not unlike our greatest fashion inspiration of all: you, our customer).  

And since flattery will get you everywhere, we do love how this subdued, deep shade of pink brings out the natural blush in our lips and cheeks. You’ll find the Poplin Grommet Detail Tunic and Embroidered Cut-Out Lace-Hem Tee, both available in cactus blossom. 

A bit more bold but still more subdued than a classic scarlet, canyon red is another favorite this season. Paint the town (canyon) red in this Sandwashed Satin Easy Shirt.  

And what do we think of pink? This season, we’re tickled by it! Especially buff pink, the background for our Foiled Floral Tee. Burnished rose is subtle and sweet; we love lounging in these Zenergy Soft Essentials Jogger Pants. And dressing up for wherever we’re going (or staying) in this Sandwashed Satin Ruffle Blouse

LADIES, SING THE BLUES

Sophisticated shades of blue are big at Chico’s in fall 2021

We’re digging a mood indigo at Chico’s this fall; it’s the perfect cool counterpart to the warm reds and pinks that we can’t get enough of. But not any blue hue will do. Deep indigo, seen in our So Slimming™ Girlfriend Ankle Jeans is exactly right for chillier evenings and goes especially well with a snuggly sweater.  

Want to keep things lighter? Go for our best-selling cotton-blend slub tee in classic blue skies layered under a moto jacket.  

GOLD STANDARD

Shades of gold are big for fall 2021

It’s not terribly surprising that gold is having a big moment this fall; “Illuminating,” a brilliant shade of yellow, is one of Pantone’s two colors of the year for 2021. As temperatures chill and the sun begins to set earlier in the day, this brightness mellows into a warm golden hue. 

How can you wear gold this season? Oh, let our designers count the ways. Shine on in a bright ochre linen-blend topper, keep things neutral with a chamois yellow Sandwashed Satin Easy Shirt, or look delicious in a citrus yellow; check out this Touch of Cool Roll Tab Shirt and see how the warmth brightens your own skin tone.  

GO GREEN

Eucalyptus is a gorgeous neutral green

If you think of green as a spring color (and indeed, it’s one of our favorites) let us introduce you to the fabulous, deeper and warmer shades of green that are big this fall.  

Olive has been a hot color all year round, and this season, more complex riffs on this tune are harmonizing with all of the other rich fall colors. Ambered olive—seen in our Flat-Back Ribbed Cardigan—is darker than the shade you’re used to seeing at the bottom of a martini glass, and a bit more sophisticated.  

Meanwhile, eucalyptus is the big story in neutrals this season. We can’t get enough of this color and absolutely love it in our fan favorite Moto Jacket

COLOR OUTSIDE THE LINES AT CHICO’S

Pink, red, blue, gold, green…which will you choose? There are no limits. Whether you add some or all of these sophisticated hues to your wardrobe, at Chico’s, the most important thing is honoring your own personal sense of style.  

You’re going to look gorgeous! 

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