Style

THE HISTORY OF DENIM, EXPLAINED


There is endless potential when it comes to styling women’s denim. Jeans are the tried and true go-to for an effortlessly chic look. This staple product has its roots in the city of Nîmes, France. The word ‘denim’ comes from the English derivative of the French term, ‘de Nîm.’  

The French are known for their impeccable sense of fashion, so it’s no surprise that jeans hail from such a fashion-forward place. Chico’s honors these à la mode beginnings by creating bold denim styles and innovative jean options

Some of denim’s most loved qualities are its durability and versatility. Originally, denim was meant to withstand the wear and tear of many uses. It made its way into the United States during the Gold Rush of 1853, when manufacturers started creating durable pants for miners and hard laborers. Denim pants were designed to have big pockets for workers to store their supplies. Designers also added copper rivets to the seams as well as the pocket corners for additional strength. Over time, denim has evolved from a style worn only by working men to a cornerstone fashion staple, with each American now owning an average of 7 pairs of jeans.  

Today, Chico’s denim combines the sturdiness of traditional denim with contemporary and fresh styles. Our jean collection features a wide array of chic options. Our jeans range from traditional washes like faded blue and classic black to more bold colors like haute pink or tropical teal.  

Chico’s jeans are designed with your unique, trailblazing taste in mind. Discover some of our floral print finishes and fall in love with our intricate embroidery denim pieces. Are you looking to elevate your everyday denim staple? Check out our sequin-embellished sparkly jeans that are perfect for a night out in the town. All of Chico’s jeans have a style that never fades away. Our Boot Cut jeans pay tribute to the origins of denim. We also offer Skinny and Straight Leg cut options. Our classic Chico’s Girlfriend will quickly become your next staple. They’re a feminine twist to the beloved boyfriend jean, with a straight leg cut that sits high on the hips to fit and flatter your curves. 

Our jean collection also features a wide range of lengths. Throw on a pair of cropped jeans or try our comfy jean shorts to stay cool on those summer days. Keep it classy with our full-length skinny-leg jeans that pair perfectly with any top. You can also rock the latest ankle grazer denim trend. If you’re looking for a sleek and smooth silhouette, our jeggings are a great match for you. Get the best of both worlds with our jeggings that are comfy and stretchy like leggings with the cool denim appearance of jeans. For the fall, our jeggings will feature three leg shapes: original slim, boot cut, and straight leg.  

Our figure-hugging denim jeans are a far cry from the original shapeless denim worn by laborers. Chico’s jeans are ultra-flattering with an added feminine touch. All of our jeans give you an amazing silhouette and are made from stretch denim for an extra layer of style and comfort. We even developed our So Slimming technology in certain jeans to flatten your tummy for a flawless, flattering shape. 

Our denim styles don’t just stop at jeans. At Chico’s, we believe in creating styles for everyone. That’s why you’ll find fun choices like our jersey tees with denim accents or our soft chambray shirts in our denim shop. Spice up your outerwear with our selection of denim jackets. We offer classic denim pieces in light blue, dark blue, black, and white. Create a fabulous outfit with our printed denim jackets that range from camouflage and animal print to beautiful florals. Pair our chic denim jackets with your favorite Chico’s jeans for the perfect double denim look. 

Make your mark on fashion with Chico’s selection of versatile denim.  

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