Once upon a time, there was a dress. On the hanger, it was cute, but didn’t look like much. On, it was a dream. It didn’t wrinkle, it didn’t pinch, and it looked fabulous on everybody. This is the story of the original Travelers Dress… and its evolution into the reinvented styles we are proud to share with you today.
In 1997, Chico’s Travelers Collection launched without an extravagant announcement or big expensive ad campaign. Instead, founder Marvin Gralnick sent Chico’s leading style expert around the country wearing the dress. It was an immediate hit. Why? The dress looked good on everyone. It made any woman who wore it shine, and was totally versatile: it could be paired with a belt, without, and showed jewelry off perfectly.
I get goosebumps when I think about the original Travelers dress. The whole idea was you could travel with this dress. It was a garment that made everybody look good and feel good; it was easy. It doesn’t wrinkle. It doesn’t wear out.
You can wear high heels, you can wear sneakers, flip-flops, whatever. That dress, that’s almost the epitome of Chico’s. You really were the best dressed woman in the room when you had that dress on, with no stress.
– Helene Gralnick, Chico’s Founder
Ever since then, Travelers has been a fan favorite for its flattering cuts, great looks, and total wearability. This fall, we’re pleased to introduce you to an evolution in the line, with updated styles, shapes, and patterns. Perfect for any occasion, from a trip to the store, to the trip of a lifetime. It still doesn’t wrinkle, and it still packs like a dream.